Why You NEED A Listing Agent

There’s a reason most sellers use a listing agent; Selling your home takes time, knowledge of neighborhood trends, mounds of marketing, and negotiating skills. While eliminating the agent’s commission—6% of the sale price, on average—might sound tempting, it might end up costing you more money in the end. Press play below to hear Robin’s advice on selling your home and keep reading for our top 7 reasons it’s in your best interest to call in the professionals.

Top 7 Reasons to use an agent when selling your home

#1. Your Time Is Valuable
Before skipping using a listing agent, think hard about the time and effort you want to spend, particularly if the process drags on. The average home in America takes about four months to sell (six in the slowest cities), according to National Association of Realtor statistics. However, a top listing agent can likely get your home sold in less time, sometimes before it even hits the MLS with “coming soon” marketing.

#2. The Bottom Line
Realtors live, eat, and breathe market trends. Did you know that Zillow and other methods of getting a home estimate online are rarely accurate? A Realtor will know how to accurately and effectively list your home for the right price the first time around, making sure your home immediately attracts buyers in the right price range.

#3: First Impressions Matter
Listing agents will make your home look its best, from staging to photography. According to a recent survey conducted by the National Association of Realtors, 81% of Buyer’s Agents said staging helps buyers visualize the property as a future home. It’s also reported that most staged homes receive a 1%-5% increase in the value of their home. Small changes can make a big difference in the eye of a buyer.

#4: Get More Buyer Exposure
Gone are the days where you can just put a sign in your yard and expect phone calls to roll in. In today’s real estate market, listing agents are (or should be) marketing your home online, in print, and with good old-fashioned door knocking and open houses. Listing agents have connections to hundreds of real estate websites, giving you maximum exposure and selling your home in less time.

#5: They Know Everybody

Over the years, real estate agents develop good working relationships with contractors, professional photographers, stagers, and other vendors. Listing agents know from experience which ones have delivered on time consistently and which ones have fallen short of the bar.

#6: Endless (At Least It Feels That Way) Paperwork
The sales contract is only the beginning of a process of appraisals, inspections and financing — a lot of possible pitfalls and a lot of back and forth paperwork. Your agent can help you write a legally binding, win-win agreement that will be more likely to make it through the full process. At the end of the day, it’s nice to have a trained professional by your side to handle the paperwork and to help answer any questions you might have.

#7: Negotiating Muscles
Top producing listing agents negotiate well because, unlike selling your home by owner, they can remove themselves from the emotional aspects of the transaction and because they are skilled in all steps of the process. It’s part of their job description. They are professionals who are trained to present their client’s case in the best light and agree to hold client information confidential from competing interests.

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